The Essentialize marketing blog or “The EM blog” for short, is our way of sharing what we know. There are marketing frameworks and applied theories. There are introductions to marketing topics and detailed definitions of common segments of the industry. The purpose is simple. If you need information on anything marketing, as a business owner, marketing newbie or even just need to brush on something marketing, the EM blog is the place to be!
- The GE McKinsey Matrix – An introduction on how to use it
- An introduction to effective brand marketing competitor research
- What is the Ansoff Matrix and its related marketing strategies?
- How to use empathy in content marketing to build trust
- How to implement OKRs in digital marketing
- An Introduction to the McKinsey 7S framework
- Internships in Content Writing: Everything you need to know about them
- 5 Brand Development Exercises to make you stand out
- Everything you need to know about Instagram Engagement in 2022
- The principles of Ethical Marketing – 8 simple points to guide you
- A guide to customer journey mapping with a simple example
- How to effectively run a Content Audit in 5 steps
- The 7P Marketing mix – A quick guide with examples
- How to apply the STDC framework for marketing and communications success?
- A Simple Guide to creating effective Customer Personas
- The best planning framework for Marketing: SOSTAC
- Discovering your personal brand purpose with simple questions
- How to choose the right digital marketing channels for success
- How to boost local SEO by listing your business on Google My Business
- How to define a clear brand identity?
- A modern evolution of the marketing funnel to marketing hourglass
- How to set SMARTER goals and achieve them easily?
- How to do an effective marketing SWOT analysis?
- What is an easy way to define a personal brand?
- A practical introduction to Marketing Environmental Analysis
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