When you have a vast product line or offer many services in different niches, how do you know which part of the business you should invest in? You need to be able to make business and marketing strategy decisions on these regularly. And this may involve knowing when to grow a business unit or when […]
The GE McKinsey Matrix – An introduction on how to use it Read More »
You obviously want your brand to stand out from the crowd. And that crowd is an ever-growing mix of competitors, alternatives, and even aggregators. As a product or service, you try to be relevant, useful, and viable. From a brand perspective, you fight with the competitors or alternatives for space. You try and carve out
An introduction to effective brand marketing competitor research Read More »
If something published in the 1950s is still in use today to plan growth strategies, you can be assured of its usefulness. Published in the Harvard Business Review in 1957 by Igor Ansoff, in an article titled “Strategies for Diversification”, the Product-Market matrix was revolutionary for its time and effective nearly seven decades later. Popularly
What is the Ansoff Matrix and its related marketing strategies? Read More »
You are 4 times more likely to achieve your goals by clearly defining them, according to CoSchedule’s 2022 trend report for Marketing strategy. You can find several goal-setting frameworks out there to help you organize what you want to achieve. But one such framework that can really make you dig your heels at the planning
How to implement OKRs in digital marketing Read More »
If you work for a growing organization and need to plan your actions to implement organizational strategy, how do you go about it? If you work in marketing and need to implement the great plans you have created, how will you organize your resources and efforts to turn them into action? Or, if you are
An Introduction to the McKinsey 7S framework Read More »
If you wanted to actually create real relationships with your customers, then you know that great products and good service don’t cut it anymore. Brand development has gone far beyond just visual elements to include emotional considerations and characteristics while considering the customer journey. This is critical information about your customers that they can relate
5 Brand Development Exercises to make you stand out Read More »
Psychology and marketing have been intertwined for decades! As a result, brands have tapped into the power of understanding human behavior. You have seen them use emotions to further their own interests time and again. And that has unfortunately led to some situations where businesses exploit their understanding of data to take advantage of their
The principles of Ethical Marketing – 8 simple points to guide you Read More »
Customer journey mapping is the easiest way to see eye-to-eye with your customers. Customer centricity is thrown around as a buzzword by most big organizations nowadays. But if you draw up customer journey maps then you can truly make your customers the center of all considerations while marketing your business and brand! What is customer
A guide to customer journey mapping with a simple example Read More »
You have definitely heard variations of quotes stemming from the “Content is King” declaration. In some ways, content is not just king, but almost the entire kingdom now. A robust and clear content marketing plan for your brand is now the backbone of most long-term marketing strategies. Content creation has become increasingly easy. You can
How to effectively run a Content Audit in 5 steps Read More »
You don’t need to know much about marketing, strategy or even business to have heard about the 7P marketing mix. And if you still weren’t aware. Then you can easily apply logic to understand there are always factors affecting how products and services are marketed. The marketing mix is a favorite for marketers when designing
The 7P Marketing mix – A quick guide with examples Read More »
Marketing communications have evolved from being one-sided broadcast advertising. Now, the goal is to have genuine conversations between your brand and customers. A huge contributor to that evolution has been the evolution of the buyer’s journey or customer journey. As a marketer, you need to truly understand how you can deliver the most value to
How to apply the STDC framework for marketing and communications success? Read More »
The days of simple segmentation of audiences and customers seem irreplaceably over. This means brands and organizations have to dig deeper. Why? To understand how they can meet their customers. How? By creating customer personas. But, how does that help? The brand needs to be at the forefront, in the minds and hearts of their
A Simple Guide to creating effective Customer Personas Read More »
The SOSTAC framework brings together the 6 fundamental tenets of marketing and helps you optimize your marketing efforts for increased success!
The best planning framework for Marketing: SOSTAC Read More »
Marketing yourself is now everyone’s game with personal branding. But making that a purpose-driven representation of yourself can help you stay consistent and establish authority.
Discovering your personal brand purpose with simple questions Read More »
Whether you’re a solopreneur, work for an agency, or own and operate a small business, proper channel selection could mean higher chances of success for your marketing efforts as you focus your resources to meet your defined goals by adding value and serving your target audience!
How to choose the right digital marketing channels for success Read More »
SEO is great, but local listings rank even higher on search result pages. This is why you should use the gift of web directories to get noticed online.
How to boost local SEO by listing your business on Google My Business Read More »
Think of any brand identity. It could be a personal or organizational brand. Your default thought is actually the brand image for that organization. It is actually how YOU perceive the brand. By its products, services, quality, and other intangible factors. As a result, organizations have dedicated considerable resources to building and developing a brand
How to define a clear brand identity? Read More »
The evolution of marketing has taken it from being conversion-driven to experience-driven. The marketing funnel has since been extended to take the shape of a marketing hourglass that encompasses a broader understanding of the consumer journey.
A modern evolution of the marketing funnel to marketing hourglass Read More »
You can increase the chances of attaining your goals and objectives and by making them “SMARTER”. Here’s how you do that.
How to set SMARTER goals and achieve them easily? Read More »
A tried and tested way to develop marketing strategies and tactics based on external factors and internal capabilities.
How to do an effective marketing SWOT analysis? Read More »
