When you have a vast product line or offer many services in different niches, how do you know which part of the business you should invest in? You need to be able to make business and marketing strategy decisions on these regularly. And this may involve knowing when to grow a business unit or when […]
The GE McKinsey Matrix – An introduction on how to use it Read More »
You obviously want your brand to stand out from the crowd. And that crowd is an ever-growing mix of competitors, alternatives, and even aggregators. As a product or service, you try to be relevant, useful, and viable. From a brand perspective, you fight with the competitors or alternatives for space. You try and carve out
An introduction to effective brand marketing competitor research Read More »
You are 4 times more likely to achieve your goals by clearly defining them, according to CoSchedule’s 2022 trend report for Marketing strategy. You can find several goal-setting frameworks out there to help you organize what you want to achieve. But one such framework that can really make you dig your heels at the planning
How to implement OKRs in digital marketing Read More »
If you wanted to actually create real relationships with your customers, then you know that great products and good service don’t cut it anymore. Brand development has gone far beyond just visual elements to include emotional considerations and characteristics while considering the customer journey. This is critical information about your customers that they can relate
5 Brand Development Exercises to make you stand out Read More »
Psychology and marketing have been intertwined for decades! As a result, brands have tapped into the power of understanding human behavior. You have seen them use emotions to further their own interests time and again. And that has unfortunately led to some situations where businesses exploit their understanding of data to take advantage of their
The principles of Ethical Marketing – 8 simple points to guide you Read More »
You don’t need to know much about marketing, strategy or even business to have heard about the 7P marketing mix. And if you still weren’t aware. Then you can easily apply logic to understand there are always factors affecting how products and services are marketed. The marketing mix is a favorite for marketers when designing
The 7P Marketing mix – A quick guide with examples Read More »
The days of simple segmentation of audiences and customers seem irreplaceably over. This means brands and organizations have to dig deeper. Why? To understand how they can meet their customers. How? By creating customer personas. But, how does that help? The brand needs to be at the forefront, in the minds and hearts of their
A Simple Guide to creating effective Customer Personas Read More »
Think of any brand identity. It could be a personal or organizational brand. Your default thought is actually the brand image for that organization. It is actually how YOU perceive the brand. By its products, services, quality, and other intangible factors. As a result, organizations have dedicated considerable resources to building and developing a brand
How to define a clear brand identity? Read More »
The evolution of marketing has taken it from being conversion-driven to experience-driven. The marketing funnel has since been extended to take the shape of a marketing hourglass that encompasses a broader understanding of the consumer journey.
A modern evolution of the marketing funnel to marketing hourglass Read More »
You can increase the chances of attaining your goals and objectives and by making them “SMARTER”. Here’s how you do that.
How to set SMARTER goals and achieve them easily? Read More »
A tried and tested way to develop marketing strategies and tactics based on external factors and internal capabilities.
How to do an effective marketing SWOT analysis? Read More »
Whether you know it or not, you are a brand. Whether you like it or not, it has the potential to change your life. So take control of the narrative and showcase who you are! You can do this with a personal brand. Before the digital era, a curriculum vitae or CV was the representation
What is an easy way to define a personal brand? Read More »
