Content marketing entails positioning your content in different and digestible ways in front of your audience. At least, that’s what we believed in all these years. Then how are emotions able to defy strategy? How can emotions help you lay down all your strategic efforts in the right place? What exactly is empathy in content marketing? […]
How to use empathy in content marketing to build trust Read More »
Whether you’re a part of the currently blooming freelancing industry or have gotten a more conventional degree in the field of medical science or engineering, you must be familiar with the term “internship”. Some of you might’ve done these at the beginning of your professional career. For others, you could’ve covered it as a part
Internships in Content Writing: Everything you need to know about them Read More »
Have you seen Instagram accounts with several hundred followers? And then you look at their post engagement and you see just 10-15 likes. And NO comments? I’m sure you must have seen at least one! It’s alarming to have such a low Instagram engagement! There’s always some suspicion involved around such accounts, and you don’t
Everything you need to know about Instagram Engagement in 2022 Read More »
You have definitely heard variations of quotes stemming from the “Content is King” declaration. In some ways, content is not just king, but almost the entire kingdom now. A robust and clear content marketing plan for your brand is now the backbone of most long-term marketing strategies. Content creation has become increasingly easy. You can
How to effectively run a Content Audit in 5 steps Read More »
Marketing communications have evolved from being one-sided broadcast advertising. Now, the goal is to have genuine conversations between your brand and customers. A huge contributor to that evolution has been the evolution of the buyer’s journey or customer journey. As a marketer, you need to truly understand how you can deliver the most value to
How to apply the STDC framework for marketing and communications success? Read More »
The days of simple segmentation of audiences and customers seem irreplaceably over. This means brands and organizations have to dig deeper. Why? To understand how they can meet their customers. How? By creating customer personas. But, how does that help? The brand needs to be at the forefront, in the minds and hearts of their
A Simple Guide to creating effective Customer Personas Read More »
SEO is great, but local listings rank even higher on search result pages. This is why you should use the gift of web directories to get noticed online.
How to boost local SEO by listing your business on Google My Business Read More »
The evolution of marketing has taken it from being conversion-driven to experience-driven. The marketing funnel has since been extended to take the shape of a marketing hourglass that encompasses a broader understanding of the consumer journey.
A modern evolution of the marketing funnel to marketing hourglass Read More »
You can increase the chances of attaining your goals and objectives and by making them “SMARTER”. Here’s how you do that.
How to set SMARTER goals and achieve them easily? Read More »
A tried and tested way to develop marketing strategies and tactics based on external factors and internal capabilities.
How to do an effective marketing SWOT analysis? Read More »
