The evolution of marketing has taken it from being conversion-driven to experience-driven. The marketing funnel has since been extended to take the shape of a marketing hourglass that encompasses a broader understanding of the consumer journey.
A modern evolution of the marketing funnel to marketing hourglass Read More »
You can increase the chances of attaining your goals and objectives and by making them “SMARTER”. Here’s how you do that.
How to set SMARTER goals and achieve them easily? Read More »
A tried and tested way to develop marketing strategies and tactics based on external factors and internal capabilities.
How to do an effective marketing SWOT analysis? Read More »
Whether you know it or not, you are a brand. Whether you like it or not, it has the potential to change your life. So take control of the narrative and showcase who you are! You can do this with a personal brand. Before the digital era, a curriculum vitae or CV was the representation
What is an easy way to define a personal brand? Read More »
Assessment of your business environment provides the basis for any marketing strategy. A thorough marketing environmental analysis is the beginning for creating your marketing plans.
A practical introduction to Marketing Environmental Analysis Read More »
