MSME

For micro, small and medium enterprises

An introduction to effective brand marketing competitor research

You obviously want your brand to stand out from the crowd. And that crowd is an ever-growing mix of competitors, alternatives, and even aggregators. As a product or service, you try to be relevant, useful, and viable. From a brand perspective, you fight with the competitors or alternatives for space. You try and carve out

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What is the Ansoff Matrix and its related marketing strategies?

If something published in the 1950s is still in use today to plan growth strategies, you can be assured of its usefulness. Published in the Harvard Business Review in 1957 by Igor Ansoff, in an article titled “Strategies for Diversification”, the Product-Market matrix was revolutionary for its time and effective nearly seven decades later. Popularly

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5 Brand Development Exercises to make you stand out

If you wanted to actually create real relationships with your customers, then you know that great products and good service don’t cut it anymore. Brand development has gone far beyond just visual elements to include emotional considerations and characteristics while considering the customer journey. This is critical information about your customers that they can relate

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Everything you need to know about Instagram Engagement in 2022

Have you seen Instagram accounts with several hundred followers? And then you look at their post engagement and you see just 10-15 likes. And NO comments? I’m sure you must have seen at least one! It’s alarming to have such a low Instagram engagement! There’s always some suspicion involved around such accounts, and you don’t

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The principles of Ethical Marketing – 8 simple points to guide you

Psychology and marketing have been intertwined for decades! As a result, brands have tapped into the power of understanding human behavior. You have seen them use emotions to further their own interests time and again. And that has unfortunately led to some situations where businesses exploit their understanding of data to take advantage of their

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A guide to customer journey mapping with a simple example

Customer journey mapping is the easiest way to see eye-to-eye with your customers. Customer centricity is thrown around as a buzzword by most big organizations nowadays. But if you draw up customer journey maps then you can truly make your customers the center of all considerations while marketing your business and brand! What is customer

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How to apply the STDC framework for marketing and communications success?

Marketing communications have evolved from being one-sided broadcast advertising. Now, the goal is to have genuine conversations between your brand and customers. A huge contributor to that evolution has been the evolution of the buyer’s journey or customer journey. As a marketer, you need to truly understand how you can deliver the most value to

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