When you have a vast product line or offer many services in different niches, how do you know which part of the business you should invest in? You need to be able to make business and marketing strategy decisions on these regularly. And this may involve knowing when to grow a business unit or when […]
The GE McKinsey Matrix – An introduction on how to use it Read More »
If you wanted to actually create real relationships with your customers, then you know that great products and good service don’t cut it anymore. Brand development has gone far beyond just visual elements to include emotional considerations and characteristics while considering the customer journey. This is critical information about your customers that they can relate
5 Brand Development Exercises to make you stand out Read More »
Customer journey mapping is the easiest way to see eye-to-eye with your customers. Customer centricity is thrown around as a buzzword by most big organizations nowadays. But if you draw up customer journey maps then you can truly make your customers the center of all considerations while marketing your business and brand! What is customer
A guide to customer journey mapping with a simple example Read More »
Marketing yourself is now everyone’s game with personal branding. But making that a purpose-driven representation of yourself can help you stay consistent and establish authority.
Discovering your personal brand purpose with simple questions Read More »
Think of any brand identity. It could be a personal or organizational brand. Your default thought is actually the brand image for that organization. It is actually how YOU perceive the brand. By its products, services, quality, and other intangible factors. As a result, organizations have dedicated considerable resources to building and developing a brand
How to define a clear brand identity? Read More »
You can increase the chances of attaining your goals and objectives and by making them “SMARTER”. Here’s how you do that.
How to set SMARTER goals and achieve them easily? Read More »
Whether you know it or not, you are a brand. Whether you like it or not, it has the potential to change your life. So take control of the narrative and showcase who you are! You can do this with a personal brand. Before the digital era, a curriculum vitae or CV was the representation
What is an easy way to define a personal brand? Read More »
