You obviously want your brand to stand out from the crowd. And that crowd is an ever-growing mix of competitors, alternatives, and even aggregators. As a product or service, you try to be relevant, useful, and viable. From a brand perspective, you fight with the competitors or alternatives for space. You try and carve out […]
An introduction to effective brand marketing competitor research Read More »
If you wanted to actually create real relationships with your customers, then you know that great products and good service don’t cut it anymore. Brand development has gone far beyond just visual elements to include emotional considerations and characteristics while considering the customer journey. This is critical information about your customers that they can relate
5 Brand Development Exercises to make you stand out Read More »
The days of simple segmentation of audiences and customers seem irreplaceably over. This means brands and organizations have to dig deeper. Why? To understand how they can meet their customers. How? By creating customer personas. But, how does that help? The brand needs to be at the forefront, in the minds and hearts of their
A Simple Guide to creating effective Customer Personas Read More »
Marketing yourself is now everyone’s game with personal branding. But making that a purpose-driven representation of yourself can help you stay consistent and establish authority.
Discovering your personal brand purpose with simple questions Read More »
Think of any brand identity. It could be a personal or organizational brand. Your default thought is actually the brand image for that organization. It is actually how YOU perceive the brand. By its products, services, quality, and other intangible factors. As a result, organizations have dedicated considerable resources to building and developing a brand
How to define a clear brand identity? Read More »
Whether you know it or not, you are a brand. Whether you like it or not, it has the potential to change your life. So take control of the narrative and showcase who you are! You can do this with a personal brand. Before the digital era, a curriculum vitae or CV was the representation
What is an easy way to define a personal brand? Read More »
