customer journey | Essentialize Marketing

A guide to customer journey mapping with a simple example

Customer journey mapping is the easiest way to see eye-to-eye with your customers. Customer centricity is thrown around as a buzzword by most big organizations nowadays. But if you draw up customer journey maps then you can truly make your customers the center of all considerations while marketing your business and brand! What is customer […]

How to apply the STDC framework for marketing and communications success?

Keneth Misquith / January 21, 2022

Marketing communications have evolved from being one-sided broadcast advertising. Now, the goal is to have genuine conversations between your brand and customers. A huge contributor to that evolution has been the evolution of the buyer’s journey or customer journey. As a marketer, you need to truly understand how you can deliver the most value to

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