When you have a vast product line or offer many services in different niches, how do you know which part of the business you should invest in? You need to be able to make business and marketing strategy decisions on these regularly. And this may involve knowing when to grow a business unit or when […]
The GE McKinsey Matrix – An introduction on how to use it Read More »
You obviously want your brand to stand out from the crowd. And that crowd is an ever-growing mix of competitors, alternatives, and even aggregators. As a product or service, you try to be relevant, useful, and viable. From a brand perspective, you fight with the competitors or alternatives for space. You try and carve out
An introduction to effective brand marketing competitor research Read More »
If something published in the 1950s is still in use today to plan growth strategies, you can be assured of its usefulness. Published in the Harvard Business Review in 1957 by Igor Ansoff, in an article titled “Strategies for Diversification”, the Product-Market matrix was revolutionary for its time and effective nearly seven decades later. Popularly
What is the Ansoff Matrix and its related marketing strategies? Read More »
If you work for a growing organization and need to plan your actions to implement organizational strategy, how do you go about it? If you work in marketing and need to implement the great plans you have created, how will you organize your resources and efforts to turn them into action? Or, if you are
An Introduction to the McKinsey 7S framework Read More »
You have definitely heard variations of quotes stemming from the “Content is King” declaration. In some ways, content is not just king, but almost the entire kingdom now. A robust and clear content marketing plan for your brand is now the backbone of most long-term marketing strategies. Content creation has become increasingly easy. You can
How to effectively run a Content Audit in 5 steps Read More »
The SOSTAC framework brings together the 6 fundamental tenets of marketing and helps you optimize your marketing efforts for increased success!
The best planning framework for Marketing: SOSTAC Read More »
Whether you’re a solopreneur, work for an agency, or own and operate a small business, proper channel selection could mean higher chances of success for your marketing efforts as you focus your resources to meet your defined goals by adding value and serving your target audience!
How to choose the right digital marketing channels for success Read More »
The evolution of marketing has taken it from being conversion-driven to experience-driven. The marketing funnel has since been extended to take the shape of a marketing hourglass that encompasses a broader understanding of the consumer journey.
A modern evolution of the marketing funnel to marketing hourglass Read More »
A tried and tested way to develop marketing strategies and tactics based on external factors and internal capabilities.
How to do an effective marketing SWOT analysis? Read More »
