marketing funnel | Essentialize Marketing

How to apply the STDC framework for marketing and communications success?

Keneth Misquith / January 21, 2022

Marketing communications have evolved from being one-sided broadcast advertising. Now, the goal is to have genuine conversations between your brand and customers. A huge contributor to that evolution has been the evolution of the buyer’s journey or customer journey. As a marketer, you need to truly understand how you can deliver the most value to […]

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A modern evolution of the marketing funnel to marketing hourglass

The evolution of marketing has taken it from being conversion-driven to experience-driven. The marketing funnel has since been extended to take the shape of a marketing hourglass that encompasses a broader understanding of the consumer journey.